An ASM policy is not something you build once and finish.
You make a change, observe real traffic, review the resulting learning suggestions and then decide whether the policy needs tightening or loosening. Then you observe again.
That cycle continues for as long as the application continues to change.
This creates an awkward staffing problem. Most individual policies do not require somebody working on them all day, but they do require somebody to return to them consistently. Hiring a full-time specialist only makes economic sense when there is enough ASM work across a very large number of policies to occupy that person continuously.
WAFY is built around the way the work actually happens: recurring specialist attention across a portfolio of policies rather than a full-time engineer waiting for the next thing to change.